The French flagship store, located opposite the famous shop windows of Colette concept store – an obligatory stop for fashion victims from all over the world – has been designed as a large mono-material sculpture by architect Karim Azzabi, who also created the futuristic Piquadro headquarters near Bologna (Italy).
Azzabi has created the interiors – about 60 square metres – featuring a minimalist style based on the use of a single material, Corian®, and a single colour, pure white. The store was conceived as an organic and homogeneous space reminiscent of a cocoon, creating an original display format that makes the showroom an exemplary model in the panorama of world store design.
From the floor to the walls and ceiling – clients are welcomed in a white shroud-like shell made entirely of Corian®. Its main elements are the multi-functional strips in Corian® placed side by side and marked by thin vanishing lines. The strips function as floor, walls, and also as display elements: shelves and drawers emerge from the “ribs” using the mouldability of Corian® to its full extent. The purity of this mono-coloured environment perfectly matches the modern and minimalistic style of the Piquadro products, creating a refined and immaculate atmosphere where only the essential is important.
In the new Piquadro store, the interior shell in Corian® also incorporates variable intensity LED lighting solutions, positioned horizontally and vertically, sometimes integrated in the walls, sometimes in the shelves and tables, other times in “stalactites” falling from the ceiling, that provide a sense of depth to the rectangular space and delicately illuminate the collections on display.
“The opening of the Paris-Rue Saint Honoré boutique is an important strategic step for the internationalization of the Piquadro brand,” says Marco Palmieri, CEO of Piquadro.
“The French capital is the main tourist destination world-wide and a Piquadro shop window in one of the most popular Paris streets for shopping is a fundamental step in the development of Piquadro’s fame globally. It is due to the importance of this store from the point of view of its image,” Palmieri continues, “that we wanted to create a new furnishing concept focusing on innovative materials and solutions.”